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Search Engine Optimization
1. What Is Search Engine Optimization?Ask ten different people what Search Engine Optimization (SEO) is and you may receive ten different answers. For the purposes of this guide, SEO will be defined as the process of making changes to your site to make it more accessible to search engines and the people that arrive at your site from the search engines. Search engine optimization is not about tricking the search engines. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term.
By understanding what page elements the search engines take into consideration, and making adjustments to better present your page, you can improve your rank for a search term. Search engines use programs called "spiders" or "crawlers" that visit the pages of your Web site and index the information on those pages. This includes the content that your visitors see when viewing your page and some of code used to build your page. Taking search engine optimization into consideration before you build your site is the best approach. Fortunately, search engine optimization can also be performed after a site is built, but it will require making changes to your site. It is important to understand that it will likely take more than a month before you see the results of your work. This is due to the fact that it takes time for the search engines to update their databases. A basic overview of the content and basic code that the spiders or crawlers will look for on a page is covered here. The information provided is not specifically geared toward one search engine. Instead it takes a more general approach that will work well with most, if not all, search engines. Each section starts with a brief description of the page element covered. You will then be provided with sources for further information including: 2. Domain NamesHaving keywords in your domain is not a major consideration. For example, having a domain such as www.keyword-keyword-keyword.com isn't going to do much, if anything. If keywords in your domain naturally make sense and would make it more memorable to your visitors, then don't be afraid to use keywords in your domain name. If you already have a domain name, don't worry about switching just because it isn't packed with keywords. Don't purchase multiple domains with the idea of having multiple copies of your Web site to get multiple listings in the search engines. This will likely result in a penalty from the search engines.
3. The Title TagThe title tag for each page of your site is very important. If you look at the code of a web page, you will find it in the head section and it will look something like the following: <head> Your title should include your keywords or keyphrases and help describe your site, or the specific page, in a concise manor. When people are viewing a list of search results, they typically will scan down the list. Make sure your title tells them what your site, or the page, is about. For the title, your keyphrases are more important than your company name, unless your company name is a well known brand. Repeating keywords and keyphrases over and over is likely to be penalized and looks terrible in the search results.
4. Meta Description and Meta Keyword TagsThese tags are also in the head section of the code of a web page and are not seen by the visitors of your site unless they happen to look at your source code. If you look at the code of a web page, the Meta Tags will look something like the following: <head> Of the two, the Meta Description is the most important. In fact, many experts will advise that it isn't even necessary to bother with the Meta Keywords tag because most search engines ignore it. For your home page, your Meta Description Tag should briefly explain what your site is about. Each page of your site should also have a Meta Description Tag that explains what that specific page is about. Keep it short and to the point.
5. CopywritingThis is the text on the page that your visitors see. This is an extremely important factor in search engine optimization because both the search engines and your visitors rely on the text on the page to understand what the page is about.
6. ALT TagsImages are an important part of making your site visually attractive to your visitors. But, search engines do not understand the content of images on a page. This is true even if the images have text in them. For example, your logo may have words in it. The search engines can not read these words because they are not standard text. They are a picture. This is why ALT Tags can be useful. ALT Tags are text descriptions that are used to describe an image on a page. These are not seen by the visitors to your site unless they look at the source code. If you look at the code of a Web page, the ALT Tags will look something like the following: <img src="imagename.gif" alt="image description"> Sight-impaired people using special Web browsers will appreciate them because these browsers can read the ALT Tags and tell the visitor what the image is about. ALT Tags can also be useful to your optimization efforts when used with images that serve as navigation links to a page on your site. For example: <a href="pagename.html"> When set up this way, some search engines will factor in the ALT Tags for images that serve as links. This provides another opportunity to include keywords and keyphrases on your site. But, don't forget your site impaired visitors. The description in the ALT Tag needs to make sense to them in the context of describing the purpose of the image.
7. Site MapA site map is a page on your site that lists and describes all, or at least the most important, pages of your site. A site map is valuable for both search engines and your visitors. For search engines, it makes it easy for them to find all of the pages of your site. For your visitors, it is helpful in navigating your site and finding the information they need.
9. Dealing with Dynamic PagesGreat improvements have been made by the search engines regarding indexing dynamic pages. But, there are still times when getting the content of dynamically generated pages indexed by search engines creates special challenges. Solutions are discussed in the recommended articles that will help the Webmaster overcome difficult cases.
10. File FormatsBeyond simple HTML files, search engines are now indexing other file formats such as PDF files, Word files, Excel files, etc. These files can be optimized to improve the results when search engines index them.
11. Framed Sites & PagesAlthough they are used less often, there are still times when framed pages can be handy. Understanding how the search engines deal with these pages is important. The recommended articles will discuss frames, the drawbacks, and how to optimize them for the search engines.
12. JavaScriptJavaScript can create problems when trying to get a page properly indexed. The solution can be as simple as offloading the JavaScript to external text files to make your pages more easily indexed by the search engines.
13. What To AvoidThe primary purpose of search engines is to provide relevant results to their visitors. Some Webmasters try to trick the search engines into believing their page is relevant by using methods that the search engines discourage. It is important to understand what the search engines advise you not do.
14. Getting Professional SEO HelpIf you have the budget for it, hiring a professional to perform, or help you with, your search engine optimization is highly recommended. A professional can help you learn more about improving your site and can save the time of having to learn everything on your own. The services of a quality SEO are not going to be cheap. You get what you pay for in this field. Don't expect someone offering a $19.95 service to be of any value at all. A professional SEO will bring an incredible amount of knowledge to your project. You should expect to pay for this knowledge. To find a SEO professional, you can start with the companies that advertise on Search Engine Guide and the contributing authors. These companies are the reason Search Engine Guide is able to provide so much free information.
15. Getting Free HelpMany in the search engine optimization industry devote a great deal of their time providing free advice and information on the search engine forums. If you have a specific question, don't be afraid to visit one of the following forums to seek help. Before you get started, take the time to become familiar with the forum you are visiting and read the rules on posting. Each forum has its own personality. Some are more laid back than others. For example, some forums will allow you to post your Web site address with your question, others don't. Next, spend some time searching past posts to see if your question has already been answered. It is likely that you will find many others have already had the same question and had it answered. When you are ready to post a question, be sure to provide as much relevant detail as possible. This will help others to fully understand your question. While you are there, consider looking for questions from others that you may be able to answer. The forums rely on the free exchange of ideas and the help of participants with various levels of experience. |
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We incorporate all your images, text, logos etc into the website. After you have checked that everything is correct we upload it onto the internet at an available domain name of your choice. Check our Web templates and choose the one that feets you best, or ask for a special Web layout. |
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Management :
We help our clients to maintain their website to ensure everything is running smoothly. We will try our very best to make sure your web Page is not down, all the links and graphic are working. Not to mention all scripts will be ensured are functioning well (if any). |
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SEO - Search Engine Optimisation :
Getting your website on the first page of a Google, Yahoo and MSN search is imperative |
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E- Marketing :
E-marketing is the art and science of harnessing the Internet to promote, brand, or sell your product, service or idea. your e-marketing strategy can make or break your company. |
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Links Campaign :
The time and man hours required for a link campaign are immense, as you are probably aware. With our techniques, we use no link farms, no spamming techniques at all. You will get your own link campaign operative and who will send personal emails to potential providers of incoming links in industries which are complementary to yours and which you can specify. |
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Webhosting :
We offer 24/7/365 phone support, 99.9% uptime, and have a 30 day money back guarantee. Your site will be on a top of the line Dual Xeon server that provides INSTANT backups of your site. Our control panel is one of the best in the industry, and has over 39 scripts that can be installed with a click of the mouse. |
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The Mission:
Webpro designs has a hudge selection of tools and specialized crew that are ready to help you in all your needs, that goes trought the design, web design, costum designs layouts, trought your webpage maintenace and little changes and/or updates to a more professional content management and a SEO - Search Engine Optimization to improve your ranks on the top search engines like Google, Yahoo or Msn and more. We also have a full consulting management to provide you all the help you may need with your online business. We have top quality links campaign to help you get new and highly ranked partners, to help you build your on TOP 10 ranking on the TOP 10 search emgines. The E-Marketing the best solution and fastest way to get your bussiness running and providing you new costumers with a little investment. We also have the best solution for Pay Per Click Campaigns for thode who look for a personalised client. We have our own designs, consulters and personal client manager, to fill up all your needs.
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