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Location of Keyword Phrases
Search engines determine the relevancy of your page/site based on the keywords and keyword phrases that appear.
Things considered are the keyword density, where the keywords appear, how they are used, and where they are positioned.
Sites can be penalised for excessive keyword repetition.
Aim for a fair and reasonable keyword arrangement.
Let's consider some places where keywords could possibly be placed:
Do the spiders read a keyword every time you put one in one of these places?
No one really knows other than the search engines.
The art of SEO is in discovering what keywords to use, were to use them, and in what proportion without spamming the results.
Selection of Keyword Phrases
The process of selecting keywords should begin with an evaluation of what your site and the specific page is about.
Remember, you want to define the site and page - not define your most hoped for audience.
If you ask most people what your site is about, they will probably give you a one or two word answer.
Unfortunately, there are now lots of web sites out there fighting for the same two words.
Consequently, you have to go beyond that.
Use tense to your advantage.
You are more likely to be found in the top 20 if you position keywords next to each other to form phrases.
This is known as keyword proximity.
Sites with the word(s) in the exact order as searched for tend to pull before sites that just contain the words.
By not including commas in the keyword tag you will allow the search engine to mix and match the words to determine additional phrases.
What Are Filter Words?
Some search engines filter out extremely common words in order to save space or to speed up searches.
These are also known as "stop words” because it won’t stop to look for them. Examples include words like "a, the, and, or."
These are ignored to save disc space on the search engine server.
The Keyword Selector Tool at Overture (Yahoo Network) is a free service for keyword research.
This page will open in a new window, leaving the tutorial open in this browser window for you to return to later.
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